Jeff Patton's talk at agile 2009 about Pragmatic Personas is quite interesting. I've seen talks about personas way back at agile 2007 already, but, at that time, I found them quite "bulky" to use. In pragmatic personas I see more value. What is a Pragmatic Persona? Jeff defines a pragmatic persona by having a name … Continue reading Pragmatic Personas: Concrete Examples of Your Users